Business Roundtable
BRT TV Presents Season one
2021 / Video / Creative
overview
At a moment of transition for the country, Business Roundtable is producing a news-style series of 15-minute episodes to promote policy recommendations and influence stakeholders in the new Administration and Congress. The series features Business Roundtable CEOs addressing a range of priority issues including COVID-19, infrastructure and immigration.

Inkling was hired to produce and brand the series along side director Catherine Reynolds. Together we developed a creative and editorial framework for the series to support a range of topics and conversations, while keeping the content timely and substantive.
videos
EPISODE 1: Covid-19
When COVID-19 hit the United States, the economy was shut down to help save lives. Facing an unprecedented crisis, Business Roundtable CEOs worked to protect their employees, continue supporting customers and respond to a country in need. Go behind the scenes at Walmart, Johnson & Johnson, Walgreens and Honeywell as their CEOs face the beginning of the U.S. pandemic and transition to serving the country. Hear how they expanded capacity to deliver masks, leaned on research and development to create solutions and tapped into worker ingenuity to vaccinate millions of Americans. It is the story of the business community’s effort to combat COVID-19, end the public health crisis and safely rebuild a prosperous and more equitable economy.
EPISODE 2: Infrastructure
In the second episode of BRT TV, we discuss with the leaders of Bechtel, Land O’Lakes, Inc., United Airlines, and Business Roundtable why the bipartisan infrastructure framework is a once-in-a-generation opportunity to generate historic investment in our transportation, water, energy and communications infrastructure—key to accelerating economic recovery, generating sustained growth and creating well-paying jobs for hardworking Americans. Hear firsthand from America’s job creators why infrastructure investment is so urgently needed—from lagging aviation systems to lack of broadband access in rural communities—and what it will mean for American workers and families.
EPISODE 3: U.S. Competitiveness
In the third episode of BRT TV, the CEOs of Raytheon Technologies Corporation, Union Pacific Railroad, Gap Inc. and Dow explain how tax increases on U.S. businesses would undermine the competitiveness of the U.S. economy, businesses and American workers. Harmful tax increases on job creators will hamstring companies’ ability to invest in R&D, innovate, open new plants and facilities and hire employees. Hear firsthand from business leaders as they detail the multi-faceted impact of tax policy on all stakeholders and encourage policymakers to maintain America’s competitive tax code.
promotional
EPISODE RESOURCES
To support the launch of the series and each subsequent episode, the content was broken down into promotional assets to be leveraged across Business Roundtable owned properties and shared media, as well as cross promotion by the CEOs themselves.
MEMBER COMPANY
The further the reach of the series, the promotional assets we’re built to support member companies owned platforms - including CEO channels. This put the companies in the spotlight, highlighting the collective effort of America’s business leaders and priorities.