Shield Pals:
Brand Launch
Branding, Creative Direction, Marketing
COVID-19 hit businesses in the blink of an eye and businesses had to adapt just as fast.

Hatch Exhibits used their ingenuity to pivot their scenic fabrication offerings overnight into PPE gear manufacturing for medical professionals needing supplies, that could also alleviate kids anxiety.

Hatch tapped Inkling to develop a trusted brand that brought joy and safety to their places of work, to create a design system that would allow Shield Pals to build out a range of properties and most importantly, make doctors visits a joy for kids.
Designed to be approachable, playful and evocative of health care professionalism. The Shield Pals color palette uses a range of colorful selections to brighten up medical professionals’ time at work while staying grounded and professional through re-envisioned “healthcare” colors.

Inspired by children’s sticker books, the playful nature of the rounded corners helped expand the “safe zone” represented by the white outline to highlight Shield Pals protective nature.
As the brand established itself in retail and on social, licensing partnerships helped to extend the reach of the face shields - bringing recognizable characters to life. This included collections from SpongeBob SquarePants characters to Star Trek!
Shield Pals quickly became something more than a brand, it became a call-to-arms for professionals that were getting back to work. The profound impact the shields have isn’t limited to their patients and customers, but became a story driver for their day-to-day lives. Dentists, doctors, nurses, teachers, speech therapists — one uniting force that we’re all in this together.
June 2020
Client: Shield Pals
Branding, Creative Direction, Marketing